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Visit our Singapore Site
Stay on the Australia Site >

About Peter   Peter's Story

Peter's Story - Timeline

  • 1965 - The year I was born.
  • 1987 - The pyjama game starts on my mom's dining room table.
  • 1988 - PJs sold in every big department store in Australia.
  • 1990 - First mail order PJs reaching the 4 corners of the globe.
  • 1992 - Won Australian designer of the year.
  • 1996 - Delightfully astute American buyers discover my fab PJs.
  • 1997 - My beloved Penelope arrives on the scene and becomes my brand mascot.
  • 2000 - Join Australian retail giant The Just Group.
  • 2004 - My first standalone store opens to instant celebrity sucess.
  • 2005 - Sadly Penelope goes to doggy heaven.
  • 2006 - Feeling a little Angelina Jolie I adopt 2 new furry friends betty and butch.
  • 2007 - I celebrate 20 years of sleeping around!.
  • 2008 - California dreaming... Peter Alexander launches in the US.
  • 2009 - Katherine Heigl & I design PJs together to help raise $$$ for dog shelters!
  • 2010 - Peter launches stores in New Zealand!
  • 2012 - Peter launches stores in New Zealand!