ANIMALS ARE THE SWEETEST THINGS
My love for animals started at a young age, however my passion for the welfare of animals started when I met Penelope - my beloved sausage dog, whom I just had to have when I passed her in a pet shop and was horrified to see she had been marked down like a last season frock!
I am a huge supporter of animal welfare organisations and work closely with the Royal Society for the Prevention of Cruelty to Animals (RSPCA). I was thrilled to be asked to be their "superhero" and accepted on the proviso that I didn't have to wear red tights.
My cherished Penelope, who was my constant companion and a regular star of my catalogues, continues to be the mascot for my brand following her death in November 2005 and in this way she continues to live. I now have 2 more dogs, Elizabeth and Butch, which will never replace Penelope but do hold a special spot in my heart.
I try to do what I can to raise money and awareness for the animal kingdom and although I have raised tens of thousands in Australia (my most recent project with them, the fantastic RSPCA 2012 Calendar), I am constantly thinking of new ways to help all creatures great and small. Donations are always welcome at the RSPCA so visit www.rspca.org.au if you would like to do your bit for all the furry friends of the world.
Let's have a full year of fun! All profits from the sale of my RSPCA Calendar go direct to the RSPCA! Each month there is a hot boy and a cute dog to put a smile on your face. This is a wonderful project and a worthwhile cause that we can all be involved with to help the RSPCA. The RSPCA workers and volunterrs, it is not an easy job to be faced with neglect and cruelty so we at Peter Alexander would like to thank you. Remember your search for a pet should always start at a rescue centre. Otherwise choose a responsible breeder. For advice check out Smart Puppy Buyers guide at www.rspca.org.au.
Peter, Betty and Butch xxx.